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Research papers

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:
Authors: Katie Kaylor, Patricia Van der Hart
September 27, 2023
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Citation

Kaylor and Van der Hart (2023a, September 27). How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/how-an-agile-community-approach-supported-the-transition-from-uncle-ben-to-ben-original


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/conversational-research


Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-