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Videos

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
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Citation

Verhaeghe, Troch, Misse and Van der Hart (2024a, October 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation--12643


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/conversational-research-10721