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Conversational research

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: InSites Consulting

Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson

Abstract:

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Annelies Verhaeghe

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Alina Stanci

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Patricia Van der Hart

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Carine Guillou

Author

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Nick Pearson

Author

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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/conversational-research