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Research papers

Single source multimedia audience measurement

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It...

Catalogue: WM3 2009: Change Is In The Air...
Author: Giorgio Licastro
Company: GfK
May 7, 2009

Research papers

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007
Author: Giorgio Licastro
Company: GfK
June 3, 2007

Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 23, 2001

Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001

Research papers

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001
Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro
Company: GfK
June 15, 2000