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Single source multimedia audience measurement

Date of publication: May 7, 2009

Catalogue: WM3 2009: Change Is In The Air...

Company: GfK

Author: Giorgio Licastro

Abstract:

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.

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