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Single source multimedia audience measurement

Date of publication: May 7, 2009

Catalogue: WM3 2009: Change Is In The Air...

Company:

Author: Giorgio Licastro

Abstract:

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.

Giorgio Licastro

Author

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Research Papers

The media monitor in Italy

Catalogue: WM3 2007

Author: Giorgio Licastro

Company: GfK

June 3, 2007

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Citation

Licastro, G. (2007a, June 03). The media monitor in Italy. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-media-monitor-in-italy


Research Papers

Put the radiometer on!

Catalogue: WM3 2007

Authors: Philippe Degueldre, Dominique Vancraeynest

Company: GfK

June 3, 2007

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Citation

Degueldre and Vancraeynest (2007a, June 03). Put the radiometer on!. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/put-the-radiometer-on-


Research Papers

Cross-media measurement by the centralized data collection of comparable data

Catalogue: WM3 2009: Change Is In The Air...

Author: Tanja Hackenbruch

Company: GfK

May 7, 2009

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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


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Citation

Licastro, G. (2009a, May 07). Single source multimedia audience measurement. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data