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Research papers

Juliette in wonderland

Once upon a time, 10 year old Juliette is living in her own Wonderland; there, she is using her mother’s perfume any time she thinks she can get away with it. That isn’t often. Both mother and daughter despair. Juliette usually wears...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Authors: Dydiane Goodman, Harold de Bock
June 15, 1989
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Citation

Goodman and de Bock (1989a, June 15). Juliette in wonderland. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/juliette-in-wonderland


Research papers

To sniff or not to sniff?

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry's use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Dydiane Goodman, Ivor Shalofsky
March 16, 2003
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Citation

Goodman and Shalofsky (2003a, March 16). To sniff or not to sniff?. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/to-sniff-or-not-to-sniff-


Research papers

Butterflies and tortoises

This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
December 1, 1996
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Citation

Lee and Goodman (1996a, December 01). Butterflies and tortoises. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/butterflies-and-tortoises