Butterflies and tortoises

Date of publication: December 1, 1996


This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer consumer diagnostics that could be obtained via sniff-tests alone. A recent application of this approach to fine fragrance, involving the placement of ten fragrances for in-home usage, is described, with results from this project used as illustrations of what is achievable.

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