You searched for: "*"

The results has been filter on Companies containing Ogilvy.
ANA has found 29 results for you, in 135 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The co-ordination of the research and creative functions in a large advertising agency

Ogilvy & Mather Limited is a large UK advertising agency, part of a group which includes large agencies in three other countries with smaller offices in a further three countries. Six months ago the London agency reorganised the way in which...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Authors: Mick Williamson, Julia Ann Burdus
Company: Ogilvy
June 1, 1966
×

Citation

Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-co-ordination-of-the-research-and-creative-functions-in-a-large-advertising-agency


Research papers

Pre-testing advertisements at early stages of campaign development

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: P. A. Hoyes
Company: Ogilvy
June 1, 1966
×

Citation

Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development