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Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai


Research papers

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). NUDGE. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/nudge