Remaining human in a world of AI

Date of publication: November 2, 2020

Company: Unilever

Abstract:

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.

Ramanathan Vythilingam

Author

This is a long description of some author details.

This could also be of interest:

Videos

Research Papers

Human or AI?

Catalogue: Congress 2023

Authors: Cecile Carre, Eva Wittmann

 

September 27, 2023

Research Papers

  • PDF
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Motivation research in practice co-ordinated with marketing research Authors: Börje Lindberg
Motivation research in practice co-ordinated with marketing research (French) Authors: Börje Lindberg
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Motivation research Authors: Henry Durant
Relating personality characteristics to purchasing Authors: A. Koponem
Research in Africa Authors: Charles Celier
Research in Africa (French) Authors: Charles Celier
Social studies and market research in Spain Authors: Manuel J. Sanchez de Celis