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NUDGE

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company: Unilever

Author: Ramanathan Vythilingam

Abstract:

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for people, designed in such a way as to encourage them to adopt a desired behaviour.

Ramanathan Vythilingam

Author

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Singler, Bressoud, Waintrop and Bordenave (2014a, June 15). French government: Nudge me tender. ANA - ESOMAR. Retrieved May 13, 2025, from


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Bordenave, Singler, Bressoud and Waintrop (2014a, September 10). French government: Nudge me tender. ANA - ESOMAR. Retrieved May 13, 2025, from


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Application of NUDGE to improve re-launch success

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Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


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Vythilingam, R. (2018a, May 13). NUDGE. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success