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Research papers

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/look-who-s-talking--9377


Research papers

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
November 16, 2016
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Citation

Demianova and Stahl (2016a, November 16). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus


Research papers

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King
Company: Point-Blank International GmbH
October 1, 2015
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Citation

Toellner and King (2015a, October 01). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action--8576


Research papers

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
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Citation

Vincent, Müller and Töllner (2013a, November 20). Lessons from Don Quixote. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/lessons-from-don-quixote-8097


Research papers

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Anna Demianova, Julia Yuzbasheva
Company: Point-Blank International GmbH
March 17, 2013
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Citation

Demianova and Yuzbasheva (2013a, March 17). Russian kids and the West. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/russian-kids-and-the-west


Research papers

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Doerte Toellner, Helen King
Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board
November 13, 2011
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Citation

Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/-don-t-play-with-food-