Abstract:
This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.
Research Papers
Redesigning a brand tracker
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
March 15, 2018
Research Papers
Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths
Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
 
September 23, 2018
Research Papers
Human plus digital equals agile and accurate
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
