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Look who's talking

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Point-Blank International GmbH

Authors: Christoph Welter, Serena Li

Abstract:

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Christoph Welter

Author

This is a long description of some author details.

Serena Li

Author

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Research Papers

Redesigning a brand tracker

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marcello Garritano, Priscila Tavares

Company: MESH Experience

March 15, 2018

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Citation

Garritano and Tavares (2018a, March 15). Redesigning a brand tracker. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker


Research Papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

 

September 23, 2018

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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


Research Papers

Human plus digital equals agile and accurate

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Philip Morrison, Alex Johnston

Company: Jigsaw Research

November 11, 2018

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Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463