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Terron and Mahto (2018a, November 11). 1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved November 05, 2024, from
Sandler and Churkina (2011a, March 20). Glocalization - A measure of global brands. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/glocalization---a-measure-of-global-brands
Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/event-sponsorship-valuator
van Kemseke and De Ruyck (2009a, November 19). Even better than the real thing. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/even-better-than-the-real-thing
Götze, S. (2009a, September 22). Sustainability as a monetary brand value. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/sustainability-as-a-monetary-brand-value
North and Smith (2006a, June 04). Finger on the pulse. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/finger-on-the-pulse
Cole, S. (2006a, February 08). The case for holistic touch-point management. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/the-case-for-holistic-touch-point-management
Skinner and Fauconnier (2006a, February 08). Marketing beyond the monkey. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/marketing-beyond-the-monkey
Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved November 05, 2024, from
https://ana.esomar.org/documents/the-roi-imperative