Abstract:

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content. Methods used to collect the measures for each medium are reviewed and business benefits offered by these measures of engagement outlined. A comparative analysis of results from different media is presented, relating content across media, providing insight into the users' expectations of each medium and the role that plays in daily life. The final part of the paper explores how appreciation of programmes and services, together with the channels' brand values, contribute to understanding of value of the BBC.