Resources Library by ANA

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019

Authors: Caio Casseb, Fernanda Politanski

Company: Scoop&Co

November 10, 2019

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emma Donnellan, Komal Roy, Yuan Liu

Company: Kantar

September 8, 2019

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil

Company: L'Oréal

September 8, 2019

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lane Leskela

November 1, 2000

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Rory MacLeod

September 1, 2000

Microsoft

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: David Crockett

Company: Microsoft

September 1, 2000