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Microsoft

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company: Microsoft

Author: David Crockett

Abstract:

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is responding to these changes, and outlines the continuing evolution of Microsoft's Digital Nervous System.

David Crockett

Author

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Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/call-yourself-a-developer-