Resources Library by ANA

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary

Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby

Companies: British Broadcasting Corporation (BBC), Kantar

September 23, 2022

ZOOM! Creating new interactive media platforms for children

This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws

September 23, 2001

While we "go create" you need to "go measure"

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Tim Foley, Peter Magnani, Leigh Terry

Company: OMD Group

June 1, 2001

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001

Authors: Joshua D. Clinton, John S. Lapinski

February 11, 2001

From people meter to decoder

The paper describes people meter systems that are used for measuring television ratings and looks at the alternative measurement systems that are given by new media. The Internet is very much in the picture, but does not seem to be able to threaten...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Arie K. den Boon

November 11, 1996

Interactive marketing in a new world order

I would urge you to become as proficient in information technology as your sons and daughters. Learn the meaning of Complex Instruction Set Computing, Reduced Instruction Set Computing, RAM, ROM, WORM, Baud, bits, bytes, graphical user interface,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Peter Sealey

June 15, 1995

Benefits of using interactive media in new product development research

In this paper, we discuss the use of interactive media in the new product development process. The paper is divided into three parts. In Part I, we discuss a market research approach to new product development which is enhanced by the use of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Roberta Chicos

June 15, 1995

Interactive TV

New communications technologies are promising an array of new interactive services that will be available in the near future to consumers. In assessing the market for interactive television, our research focused on these objectives: 1. What is the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marjorie Michitti

May 1, 1994

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Paul J. Donato, Roland Soong

May 1, 1994