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Videos

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022

Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020

Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020

Videos

Opening ESOMAR APAC 2020 Insights Festival

Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India. 

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Arora, Finn Raben, Joaquim Bretcha
November 2, 2020

Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020

Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020

Videos

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020
Authors: Indu Upadhyay, Sheela Iyer
Companies: IPSOS, Light of Life Trust
September 16, 2020

Videos

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Richard Herbert
Company: Europanel
April 16, 2020