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Research papers

Brand/market models in the marketing decision process

This paper outlines the improved use of consumer panel data for marketing decisions by condensing them into quantified mathematical models describing the purchasing behaviour of consumers.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Manfred Müller
Company: Unilever
June 15, 1987
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Citation

Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process