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Brand/market models in the marketing decision process

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Company: Unilever

Author: Manfred Müller

Abstract:

This paper outlines the improved use of consumer panel data for marketing decisions by condensing them into quantified mathematical models describing the purchasing behaviour of consumers.

Manfred Müller

Author

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Research Papers

A review of consumer decision process models

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: J. A. Lunn

 

June 15, 1971

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Citation

Lunn, J. A. (1971a, June 15). A review of consumer decision process models. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-review-of-consumer-decision-process-models


Research Papers

Evaluation process models

Catalogue: Seminar 1975: Market Modelling

Author: Willem Frederik van Raaij

 

June 1, 1975

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Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/evaluation-process-models


Research Papers

Organising market data for decision making through the development of mathematical marketing models

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Peter S.H. Leeflang

 

June 15, 1977

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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


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Citation

Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models