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Research papers

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007
Authors: Philippe Degueldre, Dominique Vancraeynest
Company: GfK
June 3, 2007

Research papers

Worldwide radio

Radio is constantly expanding. There are many new outlets for this expansion – the commercialisation of radio, shifting from the old public service scenario; the growing trend of localisation and regionalism of radio. But also, differentiating...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Dominique Vancraeynest
April 1, 2001

Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003

Research papers

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Daniël Poesmans, Dominique Vancraeynest
Company: KANTAR TNS Malaysia
June 16, 2003