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An update on international PPM activities

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Companies: Nielsen, KANTAR TNS Malaysia

Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest

Abstract:

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in Belgium are presented here. The authors present the status of the BBM's TV measurement panel in Quebec Canada and an overview of research activities in several other countries, including the United Kingdom.

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