Put the radiometer on!
This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical issues such as respondent compliance, granularity of the listening sequences, volume of listening and audience by daypart. Finally, the voice of the respondent is also heard.
- This could also be of interest