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Research papers
Virtual Reality, Real Impact
As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...
Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
Companies: bric, Specialized
November 19, 2024
Videos
Virtual Reality, Real Impact
As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...
Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
November 19, 2024
Videos
Beyond Screens
The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...
Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
October 1, 2024
Videos
Maximising Research Impact with VR
In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
November 22, 2023
Videos
Generation Create!
The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
November 22, 2023
Research papers
