Abstract:

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries virtual reality (VR) with cultural immersion, redefining the essence of anticipatory design. By transcending geographical and temporal boundaries, IKEA pioneers a future where VR-powered insights breathe life into products, rendering them vibrant reflections of culture and aspiration. This paper delves into the convergence of technology and culture as a catalyst for reshaping the trajectory of home furnishing solutions and product development