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Videos

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: David Hood, Marcin Penconek
Company: Nielsen
June 15, 2014
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Citation

Hood and Penconek (2014a, June 15). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation


Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
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Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers