How success stories from the past can inspire future innovation

Date of publication: June 15, 2014

Company: Nielsen

Abstract:

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies have shifted their approach and attitude, incredible things have happened. Inspired by success stories, this presentation investigates the key underlying factors for innovation success, and aims at answering the following questions: -Is there one model for successful innovation? -What have we learned about consumer adoption processes based on investigating in-market success stories? -Does breakthrough innovation require a different approach? -Is there a pattern in activation strategies that all successful launches must follow?

David Hood

Author

This is a long description of some author details.

Marcin Penconek

Author

This is a long description of some author details.

Research Papers

Research Papers

Diamonds or dust

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

Research Papers

  • Video
  • This could also be of interest