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Jarvis and Walsh (2010a, October 21). Reach/frequency and optimization challenges as traditional media go digital. ANA - ESOMAR. Retrieved February 10, 2025, from
Piekarski, Coen and Lorch (2005a, April 17). Effects of frequent participation on panellists' responses. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/effects-of-frequent-participation-on-panellists-responses
van der Burgt and Falbo (2003a, June 20). The Canadian experience in developing an outdoor reach & frequency model. ANA - ESOMAR. Retrieved February 10, 2025, from
Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/make-a-wish
Gugel, C. T. (2001a, June 01). Caught in the web. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/caught-in-the-web
Lyall, Neely and Rungie (2001a, April 01). Four week radio survey. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/four-week-radio-survey
Weibel, E. (1998a, October 20). Improving multi country media planning. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/improving-multi-country-media-planning
Spittler, J. Z. (1998a, October 20). Untangling the confusion of TV scheduling theories. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/untangling-the-confusion-of-tv-scheduling-theories
Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved February 10, 2025, from