Back

Effects of frequent participation on panellists' responses

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Company:

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Abstract:

This paper addresses the impact of frequent responders on online panel research. Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent responders. The paper includes suggestions for mitigation of any frequency effects when conducting online panel research.

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld