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Effects of frequent participation on panellists' responses

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Company:

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Abstract:

This paper addresses the impact of frequent responders on online panel research. Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent responders. The paper includes suggestions for mitigation of any frequency effects when conducting online panel research.

Linda Piekarski

Author

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Terrence Coen

Author

This is a long description of some author details.

Jacqueline Lorch

Author

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Piekarski, Coen and Lorch (2005a, April 17). Effects of frequent participation on panellists' responses. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-effects-of-media-on-advertising-effectiveness