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Research papers

Naked truth

This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...

Catalogue: Online Research 2010: E-Universe
Authors: Santiago Kahane, Mariana Itzcovich
Companies: DatosClaros - Octubre Research SA, Unilever
October 19, 2010
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Citation

Kahane and Itzcovich (2010a, October 19). Naked truth. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/naked-truth


Research papers

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: David Bradford, Lisa Kindig
Company: Itracks
September 22, 2002
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Citation

Bradford and Kindig (2002a, September 22). A comparison of innovative qualitative research methods . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/a-comparison-of-innovative-qualitative-research-methods-


Research papers

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Daniel Coates, Matthew Froggatt
Company: Burke, Inc.
June 15, 1998
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Citation

Coates and Froggatt (1998a, June 15). On-line qualitative research. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/on-line-qualitative-research