On-line qualitative research

Date of publication: June 15, 1998

Abstract:

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common instances where Internet-based approaches are not just feasible but preferable when compared with traditional face-to-face approaches.

Daniel Coates

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Matthew Froggatt

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