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Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
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Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
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Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/crowd-interpretation


Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
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Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities


Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
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Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/exploring-the-world-of-water


Research papers

And they lived happily ever after...

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Annelies Verhaeghe
Company: InSites Consulting
March 3, 2010
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Citation

Verhaeghe, A. (2010a, March 03). And they lived happily ever after.... ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/and-they-lived-happily-ever-after-


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions


Research papers

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
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Citation

Friedman, De Ruyck and Verhaeghe (2009a, September 22). The longest day. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-longest-day


Research papers

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008
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Citation

Van den Bergh, Colin and Verhaeghe (2008a, November 20). Me, myself and I. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/me-myself-and-i


Research papers

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008
Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe
Company: InSites Consulting
June 16, 2008
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Citation

De Boeck, De Wulf and Verhaeghe (2008a, June 16). Beyond benchmarking. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/beyond-benchmarking