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Research in the mobile mindset

Date of publication: November 6, 2012

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Company: InSites Consulting

Authors: Elias Veris, Annelies Verhaeghe

Abstract:

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits of mobile surveying, beyond the tool; 2) the use of mobile in market Research online Communities; and 3) mobile as a topic of research and a huge business opportunity . this presentation will provide answers to these missing dimensions with the aid of case studies of eBay Classifieds and a retailer.

Elias Veris

Author

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Annelies Verhaeghe

Author

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Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/research-goes-mobile