And they lived happily ever after...

Date of publication: March 3, 2010


This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and formulated recommendations to improve the lives of elderly individuals. Social media netnography was conducted to meet research objectives, aimed at formulating actions that have an impact on the day-to-day life of elderly, and results were analyzed with the aid of text analytics.

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