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And they lived happily ever after...

Date of publication: March 3, 2010

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Company: InSites Consulting

Author: Annelies Verhaeghe

Abstract:

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and formulated recommendations to improve the lives of elderly individuals. Social media netnography was conducted to meet research objectives, aimed at formulating actions that have an impact on the day-to-day life of elderly, and results were analyzed with the aid of text analytics.

Annelies Verhaeghe

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Verhaeghe, A. (2010a, March 03). And they lived happily ever after.... ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/market-transformation-after-five-years