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Research reports

Qualitative research on commercial 'tubesteak'

The research was required for the acceptance of a new TVcommercial for Findus- Cod Steaks in Butter Sauce.Previous commercials for the same product also testedby CRAM, concentrated on the quality of the fishand by influence the quality of other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976