Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

Date of publication: January 1, 1976

Abstract:

A new square 1-liter bottle has been designed for Sainsbury's squash. It is made of translucent thicker polythene by contrast to the present round, clear bottle and does not resemble other 25t oz or 35 o z packs . It could also be considered for use with Robinsons Whole Orange Drink. The objectives of the research reported here were to assess consumer attitudes to and acceptance of this pack in terms of:

1. Size impressions;

2. Quality of the drink;

3. Quality of the bottle;

4. Expected cost;

5. Comparisons with other packs.

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