Abstract:
A new square 1-liter bottle has been designed for Sainsbury's squash. It is made of translucent thicker polythene by contrast to the present round, clear bottle and does not resemble other 25t oz or 35 o z packs . It could also be considered for use with Robinsons Whole Orange Drink. The objectives of the research reported here were to assess consumer attitudes to and acceptance of this pack in terms of:
1. Size impressions;
2. Quality of the drink;
3. Quality of the bottle;
4. Expected cost;
5. Comparisons with other packs.
This could also be of interest:
Research Reports
Qualitative research on Project Starky
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1978
Research Reports
Qualitative research on Florida Orange Juice
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 13, 1973
Research Papers
Qualitative research on new Manikin pack designs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 3, 1973
