Abstract:

The research was required for the acceptance of a new TV commercial for Findus- Cod Steaks in Butter Sauce. Previous commercials for the same product also tested by CRAM, concentrated on the quality of the fish and by influence the quality of other factors in production. The present test-commercials gives rather more emphasis to the other factors with the general idea that a series of commercials could be produced under unifying theme and covering more particularly those products where culinary expertise would be more relevant.