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Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR revised guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
July 1, 2014

Research reports

ESOMAR/WAPOR key requirements for opinion polls and published surveys

The eleven ESOMAR/WAPOR key requirements for opinion polls and published surveys.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014

Research reports

ESOMAR data protection checklist

The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014

Research reports

Global Prices Study 2014

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 12, 2014

Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014

Research reports

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013

Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013