Abstract:

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time. This year a new estimate is added based specifically on a mobile research project. The report also includes some additional qualitative feedback on the understanding of ‘nationally representative’ sampling, which is a must-read section for both suppliers and buyers alike. Quotes were provided by 736 agencies across 119 countries (up from 633 agencies and 106 countries in 2012). The data were collected between February and April 2014.

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