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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020
Authors: Jack Miles, Angela Canin
Company: Northstar Research
February 17, 2020
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Citation

Miles and Canin (2020a, February 17). Get seen when nobody's really looking: How to write effectively in the low attention era. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/get-seen-when-nobody-s-really-looking-how-to-write-effectively-in-the-low-attention-era


Webinars

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016
Authors: Finn Raben, Jack Miles, Sarah Cunliffe
June 15, 2016
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Citation

Raben, Miles and Cunliffe (2016a, June 15). Future of market research. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/future-of-market-research