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Get seen when nobody's really looking: How to write effectively in the low attention era

Date of publication: February 17, 2020

Catalogue: Webinars 2020

Company:

Authors: Jack Miles, Angela Canin

Abstract:

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of being unnoticed and therefore being ineffective. But all isn't lost. 

In this webinar, find out how the disciplines of copywriting and behavioral science can provide you with a toolkit to make your content noticeable, engaging, reputation boosting and drive action.

Jack Miles

Author

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Angela Canin

Author

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Miles and Canin (2020a, February 17). Get seen when nobody's really looking: How to write effectively in the low attention era. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-