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Get seen when nobody's really looking: How to write effectively in the low attention era

Date of publication: February 17, 2020

Catalogue: Webinars 2020

Company:

Authors: Jack Miles, Angela Canin

Abstract:

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of being unnoticed and therefore being ineffective. But all isn't lost. 

In this webinar, find out how the disciplines of copywriting and behavioral science can provide you with a toolkit to make your content noticeable, engaging, reputation boosting and drive action.

Jack Miles

Author

This is a long description of some author details.

Angela Canin

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Miles and Canin (2020a, February 17). Get seen when nobody's really looking: How to write effectively in the low attention era. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/get-seen-when-nobody-s-really-looking-how-to-write-effectively-in-the-low-attention-era