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Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022

Research papers

Emotional Motivation in Banking

Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...

Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022

Research papers

Canada's cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Pasquale A. Pellegrini, Hastings Withers
Company: comScore ARS
October 21, 2010

Research papers

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...
Author: Pasquale A. Pellegrini
Company: comScore ARS
May 7, 2009

Research papers

Measuring consumers' Internet behavior

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale. These integrate traditional RDD sample selection where possible with online...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Gian M. Fulgoni
Company: comScore ARS
June 20, 2003