Abstract:

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale. These integrate traditional RDD sample selection where possible with online recruiting where necessary. Using these approaches, comScore has built a massive global database of one million people resident in the United States and an additional 500,000 people spanning almost 200 different countries. This paper will provide new findings gleaned from this database, providing fascinating and never-before-seen insight into the behavior of Internet users on a global scale.