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Webinars

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021
Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme
Company: Streetbees
May 27, 2021
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Citation

Battle, Bhandari and Rahme (2021a, May 27). Unboxed: The power of the subscription economy in food & beyond. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/unboxed-the-power-of-the-subscription-economy-in-food-beyond


Webinars

The evolution of agile insights: How to scale in-house research programs to fuel rapid innovation and growth

The need for agile insights has accelerated and companies are investing in strategies that will help them evolve just as quickly as the world around them. This has meant bringing more research in-house, and implementing research technology and...

Catalogue: Webinars 2021
Author: Priyanka Carr
Company: SurveyMonkey
February 16, 2021
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Citation

Carr, P. (2021a, February 16). The evolution of agile insights: How to scale in-house research programs to fuel rapid innovation and growth. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-agile-insights-how-to-scale-in-house-research-programs-to-fuel-rapid-innovation-and-growth


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Research papers

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
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Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-