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Computing the crystal ball

Date of publication: November 3, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company: Unilever

Authors: Chandan Agarwal, Barnava Nandi

Abstract:

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.


Chandan Agarwal

Author

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Barnava Nandi

Author

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Research Papers

Computing the crystal ball

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha

Company: Unilever

November 2, 2020

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Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Research Papers

Reaching through the crystal ball

Catalogue: Congress 2008: Frontiers

Authors: David Palmer, Paul Stamper

Company: KANTAR TNS Malaysia

September 26, 2008

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Palmer and Stamper (2008a, September 26). Reaching through the crystal ball. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/reaching-through-the-crystal-ball


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Cracking the crystal ball

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Craig Kolb, Andrea Rademeyer

Company: Ask Afrika Pty Ltd

November 7, 2004

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Kolb and Rademeyer (2004a, November 07). Cracking the crystal ball. ANA - ESOMAR. Retrieved April 18, 2024, from


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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/cracking-the-crystal-ball