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Computing the crystal ball

Date of publication: November 3, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company: Unilever

Authors: Chandan Agarwal, Barnava Nandi

Abstract:

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.


Chandan Agarwal

Author

This is a long description of some author details.

Barnava Nandi

Author

This is a long description of some author details.

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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649