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Research reports

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
August 12, 2020

Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014

Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research reports

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research reports

ESOMAR guideline on mutual rights and responsibilities of researchers and clients

In order to ensure there is clear agreement between the client and the research provider and that both parties adhere to the requirements of the Code, it is strongly recommended that the points discussed in this Guideline are covered in the research...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009

Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009

Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989