A guide to certifying to ISO 20252 for Market Research
Abstract:
The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR) projects are planned, carried out, supervised and reported to the clients commissioning such projects. These standards cover all stages of a research project from initial contact between client and service provider, to the presentation of results to the client.
This is a preview, for the full text please check it out the ESOMAR's Publication Store.
Research Papers
The quest for on-line quality research
Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
Research Reports
ESOMAR/GRBN guideline for online sample quality
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
Research Reports
ESOMAR/GRBN global guideline on online research
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
