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Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005

Research papers

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Frank H. Winter, David W. Ingersoll
March 16, 2003

Research papers

Perceptual maps of sensory analysis and consumer reactions

A Perceptual Map of quantitative fragrance profiles can provide the perfumer with a “snapshot” of the current olfactive market. To provide the perfumer with a stable platform to work with, the core to this approach is Quantitative Fragrance...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996