Abstract:
A Perceptual Map of quantitative fragrance profiles can provide the perfumer with a âsnapshotâ of the current olfactive market. To provide the perfumer with a stable platform to work with, the core to this approach is Quantitative Fragrance Descriptive Analysis (QFDA), in which trained assessors quantitatively rate fragrances on various fragrance descriptive characteristics. Emotive measures from the consumer can be integrated with QFDA profiles. This integration provides the perfumer with a new understanding of how olfactive directions impact consumer perceptions and emotions. The emotive language of the consumer is translated into a more technical fragrance lexicon for the perfumer. From this process, cross-cultural differences and commonalities are readily visualised by the perfumer.
Research Papers
Capturing the implicit mind
Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky
 
May 15, 2005
Research Papers
Turning images into fragrances
Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin
 
June 15, 1991
